Bridgestone Tyres have now started the release of the new Potenza S001. The Bridgestone Potenza S001 is the new “Ultra High Performance” tyre aimed at the high end sports cars such as Ferrari, BMW, Porsche, Audi, Mercedes and Aston Martin. Ferrari have chosen the Bridgestone Potenza S001 as OE (Original Equipment) for the new Ferrari 458 Italia sports car.
The Bridgestone Potenza S001 has been developed to match the handling, control and safety requirements demanded from today’s most powerful high performance sports cars.
The Bridgestone Potenza S001 is the long term successor to the Potenza RE050 and will eventually replace it in most sizes.




