We take your privacy very seriously. We will always be clear about why we need the details we ask for, and ensure your personal information is kept as secure as possible. How we do this is explained below. If you don't agree with this Privacy Policy, please do not use our website.

The links below set out all you need to know about using this website. They detail legal sections, contact details and information about how things can change.

About Event Tyres

The information we collect about you

How we will use the information about you

Third parties


Our use of cookies

How we protect your information


Access to your information and updating and correcting your information

Your consent

Changes to the Privacy Policy

How to contact us

Links to other websites

About Event Tyres

We operate the website We are EVENT MOBILE TYRES LIMITED (Event Tyres), a company registered in England and Wales under company number 04950087 and with our registered office at 11 Easter Court, Europa Boulevard, Warrington WA5 7ZB. Our main trading address is 11 Easter Court, Europa Boulevard, Warrington. WA5 7ZB. Our VAT number is GB 812 532 166

All data collected via the Website is controlled by Event Tyres. We will share your data with The AA and AA Group.

In this privacy policy, reference to “we", "us" and "our" refers to Event Tyres and "you" or "your" refers to any person accessing the Website.

In order to facilitate a proactive service it is necessary for us to collect your data and pass this to trusted third parties, such as garages. This privacy policy explains how we will manage your data in more detail.

The information we collect about you

When you access and purchase from this website we collect personal information about you, including:

  • your name;

  • your vehicle details(s);

  • your address, phone, and e-mail details;

  • IP address;

How we will use the information about you

We gather this information to:

    • process your order;

    • provide you with relevant offers from third parties relating to your vehicle(s);

If you consent when using the Website, we and other carefully selected third parties, such as, the AA and other AA branded products and services and may use your information to keep you informed by post, phone, mobile phone, email and SMS about current and new products and services which may be of interest to you.

We may use aggregate information and statistics for the purposes of monitoring Website usage in order to help us to develop our Website and our services. We may also provide such aggregate information to third parties. These statistics will not include information that can be used to identify you.

Except as set out in this Privacy Policy, we will not disclose any of your information to other parties without your permission unless we are legally required to do so.

Monitoring or recording of your calls, emails, text messages, ratings and reviews submitted and other communications may take place for business purposes, such as for quality control and training; to prevent unauthorised use of our data systems and websites; to ensure effective systems operation; to meet any legal obligation; in order to prevent or detect crime; and for the purposes of our legitimate interests.

We may ask for your home, mobile phone number and email address to enable us to contact you about relevant products or services, to contact you if there is a problem with your account, or if there is another reason for doing so.

Third Parties

If we provide information to a third party (either a provider of a product or a service, or an external data processing agency such as a mailing house) we will exercise the strict control over the third party contractually, restricting the information to the absolute minimum necessary, typically requiring it and any of its agents and/or suppliers to:

    • maintain the security and confidentiality of the information and restrict access to those of its own employees;

    • use the data for the agreed purpose only and prevent it being used for any other purposes by any other party;

    • refrain from communicating with you other than concerning the product or service in question;

    • return the data to us at the conclusion of any contract term, and destroy or delete any copies made of all or any part of the information unless copies are needed to be kept to comply with applicable law or regulations.

We may be required to pass on your information to the police or any other statutory or regulatory authority and in some cases exemptions may apply under the Data Protection Act 1998, whereby we can legitimately release personal data, e.g. to prevent or detect crime or in connection with legal proceedings.


We’re keen to find out what you like and dislike and your feedback plays a key role in helping us improve this site. We use independent companies to measure and analyse how people use our website. They use cookies to gather and collate information such as the number of pages viewed on the site, the number of visitors and common ways of arriving at or leaving the site. Doing this enables us to keep our content and navigation fresh and useful.

A Cookie is a small data file which is put on your device when you visit areas of our website. Our site-tracking cookies don’t contain name or address information, but they do contain a uniquely generated random number so that we can differentiate one visitor from another and the date and time of your last visit to the website.

‘Persistent cookies’ tell us if you come back to our website. These expire after a period of time or sooner if you delete them. We use them to help customise the site and to display relevant advertising on the websites you visit based on your visit to our website.

Cookies cannot affect your device, but they do collect information that can enhance your visit to our site. Some cookies enable sites to work while others help us learn about what people are browsing for.

Your web browser lets you restrict, remove or block both permanent and temporary cookies. For more information about how to do this, and about cookies in general, you can visit and

Certain cookies may be set as soon as you visit our website. If cookies are disabled on your device you will still be able to use most of this site however, it may limit what you can do.

We use cookies to ensure that you get the most from your visit. They improve your experience of the site because certain features work best with cookies. Feedback and information from the cookies can also help make the site better. By visiting and using this site, you agree to our use of cookies and other similar technologies.

The main types of cookies and what they do:

  • Strictly necessary: these cookies enable you to get the information or service you have asked for. They are essential as without them some of the service may not work.

  • Performance cookies: these cookies collect information about the pages you visit, where you go most often and whether you see error messages. The information is only used to ensure our website works well.

  • Functional cookies: these cookies remember choices you made to personalise the site.

  • Targeting or advertising cookies: these cookies collect information about your browsing habits (including details of the websites you have visited) which is then used to ensure that you receive advertising which is relevant to you.

How we protect your information

As required by the Data Protection Act 1998, we have put in place the following strict security procedures and technical and organisational measures to safeguard your personal information. We will take steps to safeguard your personal information in accordance with the requirements of the Data Protection Act 1998. However, you should be aware that that use of the internet is not entirely secure and for this reason we cannot guarantee the security or integrity of any personal information which is transferred from you or to you via the Internet.

If you contact us electronically we may collect your electronic identifier, e.g. internet protocol (IP) address or phone number supplied by your service provider. This is to identify any repeat website visits or fraudulent behaviour.

Access to your information and updating and correcting your information

You have the right to request a copy of the information that we hold about you. If you would like a copy of some or all of your personal information please send an email to us (our contact details are noted below). We may make a small charge for this service.

If you prefer to opt out of any of our marketing activities you may do this at any time by contacting us. You can contact us by emailing [TO BE UPDATED]. The marketing of relevant goods and services is an integral and core activity of the Event service and we believe that this will be beneficial to you.

Changes to the Privacy Policy

We keep our Privacy Policy under regular review. If we change our Privacy Policy we will post the changes on this page, and place notices on other pages of the website, so that you may be aware of the information we collect and how we use it at all times. This Privacy Policy was last updated on the [To be Updated] 2015.

How to contact us

We welcome your views about our website and our Privacy Policy. If you would like to contact us with any queries or comments please contact us by email or post.

Our contact details

Event Mobile Tyres Limited
11 Easter Court
Europa Boulevard


Our website contains links to other websites operated by third parties. This Privacy Policy only applies to the personal information that we collect through the Website and we cannot be responsible for personal information that third parties may collect, store and use through their websites. You should always ready the privacy policy of each website you visit carefully.

External websites may also use cookies that we do not control so be sure to check how they use your information.